Shedd Your Inhibitions
While walking back from lunch, my friends and I noticed a series of banners along Michigan Avenue advertising the local Shedd Aquarium. They were decorated with tightly-cropped, highly saturated portraits, which gave the impression that the art director couldn’t decide if they wanted to go full-on artsy or unoffensively family-friendly, thereby ending up with something apparently meant to target the 9-year hipster artist demographic. And the tagline, “InSheddible Connections” — we couldn’t understand what exactly that was supposed to convey, but it didn’t take long for us to come up with some better phrases (and corresponding imagery/advertising motifs that would strike perfectly at the heart of the ironic 20-something demographic they so clearly are trying to reach):
“Sit Down and Shedd Up”
“Shedd Just Got Real”
“The Shedd is Bananas: B-A-N-A-N-A-S”
“Shedd, Yeah!”
“Get Shedd-faced”
“What the Shedd”
And my personal favorite: “I Shedd You Not.”
Update: Ryan came up with a few more:
“Hot Shedd”
“Shedd Happens”
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